Inexpensive Ways to Market Your Small Business

Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” There’s no arguing that promoting your small business is the key to its success - but what if you’re operating on a budget? It takes money to start a business, and now that you’re established, you may be stressing a little about how you’re going to build a solid client base. Fortunately, there are quite a few cheap (and even free) ways to successfully advertise your business and establish your brand.
Lauren Carbaugh
Writer
2
min read

Social media

There are tons of benefits to marketing on social media sites like Facebook, Twitter, Instagram, and LinkedIn - and one of the top benefits is that it’s free. These websites serve as excellent platforms from which you can connect with potential customers and drive solid leads. Start by creating a Facebook page dedicated to your small business, and sign up on LinkedIn if you haven’t done so already.

Build a website

A website devoted to your business can serve as the perfect hands-off marketing platform at minimal cost. From your site, you can start a blog to establish credibility, initiate email sequences that drive sales, and utilize SEO copy to bring in more site traffic - which, of course, means more potential customers. You can hire a web designer, but there are many easy-to-use sites for beginners if you’re looking to DIY and save some money.

Cross-promoting

Collaborating with another business is an excellent way to reach new customers and promote your own business within other markets. Through cross promotion, you’ll build a partnership with someone who isn’t a competitor, but works within the same industry or one that compliments your own; for instance, a personal trainer might team up with a local gym. From there, you’ll work together to offer a combined service that benefits both of your client bases. You could hold a giveaway to promote both businesses, or offer combined services at a discounted price.

Customer referrals

Implementing a customer referral program is an easy and hands-off way to reach potential customers through word-of-mouth. If you’re looking to expand your client base, it can be as simple as offering your existing customers an incentive for referring new ones. Promising a discounted service or product to those who bring in new customers doesn’t just increase your sales, it shows your existing customers that your truly value their business.

Contests and giveaways

Let’s be real - who doesn’t love free stuff? Even if you’re not in the market for a certain product, you’re not likely to pass up the chance to win one for free. Offer potential and existing customers the opportunity to win a free or discounted item when they make a purchase, fill out a survey, or even share your Facebook page. This is an excellent way to get feedback or promote your business at little cost.

So there you have it - marketing doesn’t have to be expensive, especially if your business is still in its infancy. If you’re small business owner and you’re operating on a budget, promoting your business is the wisest investment you’ll make. Take a chance on these inexpensive marketing ideas and watch your sales grow!

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